City's Best Marketing

Client

Volunteers Enlisted to Assist People (VEAP)

Industry

Non-Profit

Project Type

Fundraising

VEAP is a non-profit agency that has provided basic needs services to low-income families and individuals for over 38 years. The organization is volunteer based and provides over 50,000 services to over 15,000 low income neighbors in Bloomington, Edina, Richfield and South Minneapolis. Many of their communications are created by volunteers and CB/m provided the standardization practices for all aspects of logo, font and colors to be used. Building a consistent brand has helped VEAP position themselves as a viable and recognizable non-profit to the community and volunteers plus enhancing donations. CB/m created their collateral materials –  folder, inserts, tri-fold brochures, direct mail, newsletters and website – to be consistent with their brand.