City's Best Marketing

Client

Ecolab

Industry

Food Service

Project Type

Customer Retention

When a competitor discontinued a line of products, Ecolab acquired about 3,000 new customers monthly. This situation provided Ecolab with an ideal opportunity to retain and grow these new customers.

City’s Best Marketing developed a six-month direct marketing program that utilized feedback mechanisms to facilitate a dialog between Ecolab and its new customers that would establish, reinforce, retain and grow these new relationships.

Return-reply mailers

Direct mail

Direct mail