Vernon Terrace is a 55+ independent, catered living and memory care residence owned and managed by Bigos Management. Their challenge was to increase apartment home occupancy as well as retain residents longer. CB/m rebranded with an updated logo and look as part of the strategy to support their new brand. We created a more “out-of-the-box” direct mail campaign coupled with property rental magazine and newspaper ads targeting prospects. After the first six months, tour attendance increased along with overall occupancy.